This shopping centre needed to celebrate its rebuild after the area suffered significant damage due to arson. It wanted to demonstrate to the community that supported it that, like the community, it overcame the adversity it faced and emerged better for it.
A campaign logo was developed to reflect the commitment to its revival, characterised by movement and bold text to convey strength in its renewal.
The first phase announced and celebrated its reopening.
The second phase promoted the reopening using a vehicle driving around key target areas.
This campaign was supported with animations and video elements that were published and disseminated on various digital platforms.
ClientBroll Properties - Springfield Value CentreServicesDesign
